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#402: Agile Marketing adoption and growth with Melissa Reeve, Agile Marketing Alliance

#402: Agile Marketing adoption and growth with Melissa Reeve, Agile Marketing Alliance

FromThe Agile Brand™ with Greg Kihlstrom


#402: Agile Marketing adoption and growth with Melissa Reeve, Agile Marketing Alliance

FromThe Agile Brand™ with Greg Kihlstrom

ratings:
Length:
34 minutes
Released:
Aug 4, 2023
Format:
Podcast episode

Description

Today’s topic is something I’m certainly passionate about, and which I recently wrote two books in my Agile Brand Guides series about, and my guest today has been very active in the community. Today we’re going to talk about Agile Marketing, and a recent report: The 6th annual State of Agile Marketing Report, by AgileSherpas and The Agile Marketing Alliance. There are a number of insights that should be interesting to all marketers and leaders.  To help me discuss this topic, I’d like to welcome Melissa Reeve, Principal Consultant at Agile Minds and Co-Founder of the Agile Marketing Alliance. RESOURCES State of Agile Marketing 2023 report: https://www.agilesherpas.com/blog/state-agile-marketing-2023 Agile Marketing Alliance website: https://www.agilemarketingalliance.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Released:
Aug 4, 2023
Format:
Podcast episode

Titles in the series (100)

One of the leading marketing technology, customer experience, and digital transformation podcasts features executives and thought leaders from top brands and platforms who talk about the trends driving the industry forward, like first-party data strategies, artificial intelligence, journey orchestration, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.