4 min listen
#286: Real customer engagement with tangible results, with Mark Smith, CSG
#286: Real customer engagement with tangible results, with Mark Smith, CSG
ratings:
Length:
32 minutes
Released:
Oct 11, 2022
Format:
Podcast episode
Description
Brands have never had so much choice in the way that they reach their customers, but at the same time, this means that customers are flooded with branded messages on email, text, voice, mobile push notifications, and more. And more is not necessarily better. Today we’re going to talk about breaking through the notification noise to drive real customer engagement with tangible results. To help me discuss this topic, I’d like to welcome Mark Smith, Vice President, Digital Engagement Solutions at CSG, and former President of Kitewheel. RESOURCES Learn more about Basecamp, including a free trial here: https://www.basecamp.com/agile The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Released:
Oct 11, 2022
Format:
Podcast episode
Titles in the series (100)
#14 Brand as Object: The first stage in the evolution of brands. Our use of logos to represent companies, organizations, or individuals is based on a long history that originates with the very beginning of written communication. The moment we used a drawing, an image, a... by The Agile Brand™ with Greg Kihlstrom