Today we’re going to talk about the value of a holistic digital experience. Too often organizations spend time optimizing a few channels to make sure that they are performing well, but they fail to look at the bigger picture. Customer experience is a key differentiator in today’s competitive marketplace, and organizations that embrace digital experience as more than the sum of its parts will get ahead and stay ahead. To help me discuss this topic, I’d like to welcome Eric Stahl, SVP of Digital Experience at Salesforce.