How many companies have a VP for Insights, Experience and Distribution?  Well SGI Canada does and that VP is Cari Donaldson who joins the podcast to talk about how the customer experience is far more intricate than we really know.  Cari shares insights on how the emotional experience is often overlooked with insurance transactions and how some companies are emphasizing it with their products and services.  She also asked one of may favourite questions- 'how do we get consumers to feel excited about buying their insurance product?'
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