66 min listen
Writing the PBR Brand Bible
FromTaplines
ratings:
Length:
36 minutes
Released:
Sep 19, 2023
Format:
Podcast episode
Description
This is the second installment of a Taplines two-parter about the early days of PBR’s cultural and commercial renaissance after the turn of the 21st century. Our guest for these back-to-back episodes is Neal Stewart, a former Pabst Brewing Company marketer who spent the first half of the Aughts working on the firm’s flagship beer. In this episode, we'll discuss how early signs of life for the nearly defunct brand gave way to a full-blown national phenomenon — and how Stewart and co. carefully fanned the flames from Pabst Brewing Co.'s headquarters in San Antonio. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.
Released:
Sep 19, 2023
Format:
Podcast episode
Titles in the series (45)
How Coors Busted Its Union and Boosted Its Boycott by Taplines