Diehard Taplines listeners already know we're fascinated by Pabst Blue Ribbon's ascendance last decade as the ultimate insider beer for the United States' various outsiders' scenes, thanks to our earlier episode with Steve "Stix" Nilsen, who worked on the Blue Ribbon brand throughout the 2010s. But today, we kick off part one of a Taplines two-parter with former Pabst marketer Neal Stewart that’ll function as a prequel to that episode, going deep into PBR’s unlikely, inimitable rise in the early Aughts — not just as a value-priced adjunct lager, but as the red, white, and blue face of an emerging moment in the hipsterized American zeitgeist, for better or worse. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.