Corona enjoyed rip-roaring stateside success in the '90s, and the mighty Anheuser-Busch eventually realized it would need an answer. In hopes of blunting the runaway success of the Mexican lager, the King of Beers launched its own beer that came in clear bottles and had a Mexican-sounding name: Tequiza. Rolled out nationally in 1999, Tequiza burned bright for a hot minute before flaming out a few years later. Joining Taplines today is Edmundo Macias, the former brand manager of A-B’s homespun Corona killer that wasn't. He was front and center for Tequiza’s rapid rise and frustrating fall, and on this episode, we talk all about it. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.