67 min listen
Solving the PBR Paradox
FromTaplines
ratings:
Length:
65 minutes
Released:
May 30, 2023
Format:
Podcast episode
Description
Pabst Blue Ribbon has been sold in these United States since the late 1800s. It's fine, nothing special. But around the turn of the 21st century, something... changed. People started drinking PBR. Like, cool people, and a lot of PBR. What happened next would become the stuff of brewing industry lore, as this middling lager basked in the word-of-mouth indie sleaze cachet that big corporate beer brands would kill for. Joining Taplines today is Steve "Stix" Nilsen. These days, he's the vice president of "cult indoctrination" at Liquid Death, but from 2009 to 2018, he was part of the lifestyle marketing team at Pabst tasked with boosting Blue Ribbon’s bona fides in the scene — like, *every* scene — without going bust. It’s PBR, it’s Stix Nilsen, it’s the Blue Ribbon hipster halo, and it’s right here right now, on VinePair’s Taplines. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.
Released:
May 30, 2023
Format:
Podcast episode
Titles in the series (44)
How America’s First Craft Brewery Was (Re)Born by Taplines