You’re listening to the bubble, the podcast turning beer inside out. This week we are joined by the beer writing legend that is Pete Brown. Author of too many books to mention, once Jonny is done fan-girling we get to talking about Pete's former life as an advertising mogul, when he worked on campaigns for both Heineken and Stella Artois. Learn the backstory of some famous beer ads, and how beer advertising went so wrong in the late 2000s.Here are some links to the adverts we mention... enjoy!Guinness SapeursStella Artois Last OrdersRob's mental Harp Lager oneCarling Black Label DambustersBrought to you by the team behind the Craft Beer Channel and sponsored by Beer Merchants, The Bubble takes an irreverent look at beer from the outside, inviting new people to give us their perspective on the world we're all obsessed with. You’re listening to the bubble, the podcast turning beer inside out.SUPPORT US!Pledge on Patreon and get some cool merch & videos: https://www.patreon.com/craftbeerchannelCheck out our sponsor Beer Merchants and support the show via Patreon!Twitter – @beerchannelFacebook – http://www.facebook.com/thecraftbeerchannelInstagram – @craftbeerchannelRemember to drink responsibly(ish) and not be that guy...Support the showBrought to you by the team behind the Craft Beer Channel, The Bubble takes an irreverent look at beer from the outside, inviting new people to give us their perspective on the world we're all obsessed with. You’re listening to the bubble, the podcast turning beer inside out.SUPPORT US! Pledge on Patreon and get some cool merch & videos: https://www.patreon.com/craftbeerchannel Check out our awesome sponsor The Malt Miller: https://www.themaltmiller.co.uk/ Twitter – @beerchannelFacebook – http://www.facebook.com/thecraftbeerchannelInstagram – @craftbeerchannel