Joining Taplines today to talk about Blue Moon’s historic, controversial rise, is Keith Villa, the brewer who created the original recipe for the Belgian-style beer at Coors after earning his PhD in brewing from the University of Brussels. From the corporate offices in Golden, Colorado, to the ballpark brewhouse where he perfected the brand’s soon-to-be-smash hit recipe, to the bars nationwide where he tried to get bartenders to actually serve the stuff, Villa says Blue Moon’s success was anything but preordained by its corporate backing — contrary to what its critics argued. Let's talk about it. (This is Part 1 of a two-part episode about Blue Moon; Part 2 will appear directly following this one in the feed one week later.) Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.