2 min listen
Remembering Ice Cube’s Iconic, Infamous St. Ides Rhymes
FromTaplines
ratings:
Length:
59 minutes
Released:
Jan 30, 2024
Format:
Podcast episode
Description
Joining Taplines today is Jacinta Howard, a veteran culture and music writer and editor in Atlanta, to talk about a very specific, very special, and very star-studded "sponsored content" series that hit the airwaves back in the late ‘80s and early ‘90s, long before "sponsored content" was even a thing. St. Ides malt liquor first arrived on store shelves in 1987, but it wasn’t until the brand’s parent company hired the iconic DJ Pooh to enlist a who’s-who of blue-chip rappers — from Ice Cube to the Wu-Tang Clan — in the production of original mixtapes and music videos about the “Crooked I” that it began to take off. And when it did, sales followed — but so did the controversy that would eventually bring St. Ides’ breakout #sponcon project to an end. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.
Released:
Jan 30, 2024
Format:
Podcast episode
Titles in the series (45)
Introducing Taplines by Taplines