Learn from Glenn Krieger how to turn a customer’s fear into comfort. Glenn is most known for his influence in the orthodontist industry, advocating for the use of marketing techniques along the way. As always, Marketing Legends is ad-free and this week's episode includes…What got Glenn to blend his initial career choice with marketingThe importance of investing in marketingDigital Code Diagnosis – What is it?How to turn fear into comfort for your customersPlaying the long game & fighting the urge for instant gratificationIn less than 40 minutes, hear about Glenn’s personal story, and the values he adopted along the way that have helped him implement marketing in the orthodontist industry! Glenn’s episode is definitely one that can’t be missed!