Learn from Aleric Heck as he shares his journey from YouTube content creator to advertising expert, delves into the intricacies of audience targeting, and the effective strategies for retargeting in digital marketing. As always, Marketing Legends is ad-free and this week's episode includes…The origin story of a YouTube advertising expertRe-engaging with your customers and turning clicks into customersAudience targeting – understanding strategies that are more effective than othersThe importance of building a strong brandThis episode is a memorable one due to how much insight Aleric drops in the hour. For 46 minutes, Aleric covers all sorts of topics related to YouTube advertising and brand building. With such a packed episode, you may have to watch this one twice!What makes Aleric Heck a legend? Aleric is best known for his expertise in YouTube advertising and as the founder of AdOutreach, a company specializing in helping businesses leverage YouTube ads to grow their brand and increase revenue. Aleric’s specific achievements include:Founder of AdOutreach, which has grown significantly under his leadershipBeing recognized as an expert in YouTube advertisingCreated numerous courses and training programs on YouTube marketing strategiesBeing a highly sought-after speaker at various digital marketing and entrepreneurship events, where he shares insights on leveraging YouTube adsAleric is recognized as an authority in the field of YouTube marketing, particularly in using video ads to drive traffic, generate leads, and acquire customers. He is the absolute best in his field, and that is what makes him a certified Marketing Legend!