“Audio has had exponential growth these last four years. I mean, there’s just this power. It used to be supportive of video, and I think back to, like, Spielberg and Dolby and, like, some of the original advances that happened in the beginning part of my life. It seemed dormant up until these last four. So what a cool time to be in audio.” -- Vinnie Potestivo This episode’s guest is an Emmy Award-winning brand advisor with a twenty-five-year track record of guiding personal brands and founder-led businesses to new heights through strategic content distribution, brand visibility, and media reach. As an advocate for independent creators, he hosts LinkedIn Presents: I Have A Podcast and serves as the editor-in-chief of ihaveapodcast.com, the #1 source for creative and career inspiration. He also shares valuable creator-economy business strategies, insights, and experiences with co-host Judi Fox on Podcast to Profit. His name is Vinnie Potestivo, and he has quite a lot to say about how to tell a good story and improve the chances of discoverability for your podcast. He's a fun guy to talk to, too: I think you'll really enjoy this interview.As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, visit www.audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.Lots of Right WaysAs the episode starts, we kick things off with a fast-paced discussion about everything from Podfest to reviving the dodo bird to the exponential growth of audio. "My favorite thing about podcasts," Vinnie tells us, "is just the individualized approach that everyone has. And there's no right way, or, no, there is a right way. There's a lot of right ways, actually. And there are a lot of wrong ways too." We talk about his early memories of sound and the surprising career that inspired him as a small child: "I wanted to be a Foley artist, a gaffer or a Foley artist. Those were the two things that I wanted to be." Louder Than AnythingWe also talk about how the digital landscape of the early 2000s shaped his career at MTV. "Napster file trading, digitizing of our disks on computers," he explains. "I mean, I saw music, and I saw video as files, and I knew that I can move it. So not only was I the person who had to fix the controls on the screen, but I could get all your photos scanned in for you." He tells us about his casting work on MTV's Celebrity Deathmatch and the challenge of using audio to dive deeper into the emotions behind reality shows like the Real Housewives series. "I come from a point in time," Vinnie says, "where they would say, 'We want the loudest voice.' You know what's louder than anything? Silence." The Business of MusicVinnie tells us more about the industry insights he gained at MTV and how he's watched music videos transition from cable television to YouTube and new media. "MTV sure did play an impactful role in music and amplified music," he says, "but what it didn't do is get into the business of music, even the same way YouTube has gotten into the business of music." We also talk about platforms like Spotify,...