In the second part of my interview with Melinda Lauw, we continue our conversation about ASMR. In the first part, we really had a chance to dive into what ASMR is and what it looks like to create ASMR experiences - both in person and online. Now, we're talking more about the commercial side of ASMR and where ASMR is starting to show up in more mainstream media.We discuss:What it looks like to do this work with advertisersHow Melinda partnered with a hotel and doing events with the hotelCreating videos with Moxie hotels - Melinda gives her expertise and creates scripts for the hotelsMost of her gigs have been in conjunction with in person eventsMelinda has been hired as the consultant for different companies when they're looking to create ASMR contentThe different parameters she has to work within when doing consulting workThe balance between the purpose of the ad or gig and being true to ASMRMelinda shares some of her experiences with different advertising companiesASMR forces people to pay attention to the little detailsThe growth of the ASMR community onlineThe continued waves of ASMRHow ASMR is becoming much more accessible to everyoneHow ASMR is free and so accessible because of its online presenceThe possibility of making money in ASMR, especially with YouTubeThe pushback when people do try to monetize ASMRThe selective nature in finding the right brand sponsorship - they want to find sponsorships that are in alignment with ASMRMelinda doesn’t like watching ASMR videos with ads in the middle because it ruins the experience (I don't blame her at all!)Tastefully adding in ads and how to make them in the same vein as ASMRMelinda’s currently working on a live stream and the exhibit in Europe doing a live exhibit on ASMRMelinda’s work creating videos for her YouTube channelHow she’ll be experimenting with different types and ways to make videos If you want to find out more about Melinda, you can find her through the following:Find out more about Whisperlodge: http://whisperlodge.nycSee a video of an immersive live ASMR performance either on Netflix's Follow This, Part 1, Episode 1 https://www.netflix.com/title/80217889Or on Mashable https://www.youtube.com/watch?v=SKdW5k-7FcA&t=1sCheck out our ASMR videos: https://www.youtube.com/c/whisperlodgeThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at