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How to Explain your Business in One Sentence

How to Explain your Business in One Sentence

FromSpeaking to Influence


How to Explain your Business in One Sentence

FromSpeaking to Influence

ratings:
Length:
25 minutes
Released:
Jan 24, 2022
Format:
Podcast episode

Description

You have seven seconds to captivate someone during an introduction, how are you going to spend them? In this episode, Laura dives into the complexities of the elevator pitch and how you can maximize your impact by breaking it down into three simple parts. Listen in as Laura shares how Donald Miller of StoryBrand helped her find a new way to share her pitch and how his advice can help you too.
Laura explores why having the right “bait” is critical for making an impression, how she got “out of the weeds” when it came to sharing what she actually does for her clients and the real problem with ad-libbing your pitch with new people.
 
Here are a few things you’ll learn during this conversation:

The three parts of a captivating elevator pitch
The three words you want anyone to say after hearing your pitch (spoiler: it’s not I Love You)
Why you should avoid jargon at all costs
How ad-libbing causes you to lose impact

 
Are you looking for feedback on your elevator pitch? Email us at info@vocalimpactproductions.com with your one-liner and we’ll reply with helpful tips and advice.
 
You can learn more about Donald Miller in the following ways:
Website: www.storybrand.com
Book: “Building a Story Brand”
 
To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C’s of influence.
 
You can connect with Laura in the following ways:
LinkedIn: https://www.linkedin.com/in/drlaurasicola
LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/
YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA
Facebook: Vocal Impact Productions
Twitter: @Laura Sicola 
Twitch: https://www.twitch.tv/vocalimpactproductions
Instagram: @VocalImpactProductionsSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
Released:
Jan 24, 2022
Format:
Podcast episode

Titles in the series (100)

When you speak, do you want to inspire others and be recognized as a true leader? Do you want to feel more confident, have greater influence, and get bigger results? This is the show for executives, business owners and leaders who need to command the room, connect with their audience and close the deal. Join host Dr. Laura Sicola, communication and influence expert, as she interviews world-class business and industry leaders, who reveal the importance of strong communication skills in their success and the (sometimes hard) lessons they learned along the way. You’ll gain insights into confident public speaking, conflict management, executive presence, and more! For more information, visit https://www.speakingtoinfluence.com  To book Laura as a guest or speaker email info@vocalimpactproductions.com