What is the Elf on the Shelf? Unless you live under a rock, you’ve probably seen this toy taking the holidays by storm for years now. But what makes it a total sensation that people love (or love to hate)? And what can it teach you about how you communicate your own professional story? Today I have the second part of a holiday themed episode for you and we're going to be continuing our talk about powerful branding lessons from the Elf on the Shelf children’s Christmas experience. The little guy uses some basic marketing fundamentals very, very well – and is a great illustration of how this can work for your personal brand too! I’ve got eight core tips for you – four in this episode, and four in last week’s episode.In this episode of The Career Rx we’ll discuss:The idea of “social proof” - how to get it, and what it can do for you!Sparking welcomed emotions around your (personal) brand Rejection and refinement are parts of successBuilding a professional network of “influencers” (see Episode 37)These four examples from Elf on the Shelf will help you communicate who you are and what you can do, learn how feelings play a major role in marketing (authentically), and realize you may have more to offer than you think. These are simple concepts to help explain and market your ideas or services to tell your professional story the effective way. “Success is not an overnight thing.” - Marjorie StieglerIn this Episode: [0:55] Check out last week’s episode (part 1 of the Holiday Edition)[1:30] Social proof and community are key to the Elf’s success - what you can learn[3:30] What’s your social proof? Here are some ideas.[4:55] Anticipation - how the Elf takes holiday joy up a notch[5:30] The emotional element of branding - 100% essential to getting the best opportunities[7:20] It matters how others feel about working with you - communicating the experience[8:10] Even Elf on the Shelf got rejected a few times -  it’s okay! [9:05] Laying the groundwork for that snowball effect of success[10:10] “Influencers” - on social media, and in regular life[11:00] Expanding your professional network and who to includeLinks and Resources: The Branding Rx 18 hours of CME, mastering digital strategies for advancing your career, building your business, and growing your professional brandMy video – Branding Lessons from the Elf on the ShelfEpisode 45 - Holiday Edition! Branding Illustrations from Elf on the Shelf (Part 1)Episode 37 - Beyond Mentors and Sponsors: 7 Allies You Need in Your Network