Does the thought of leaving the perceived safety of your 9-5 to become an entrepreneur scare the life out of you? If the fear of failure is holding you back, then today’s episode might help by shedding some light on a few common misconceptions about the risks of becoming a business owner.   This week on the podcast, Kristen is talking about why people fail in the entrepreneurial space with the author of Unlocking Your Potential, Jeff Lerner. From humble beginnings, Jeff started as a broke jazz musician and now builds 8 and 9-figure businesses. So when it comes to separating the good from the great in business and knowing how to set yourself up for success, he knows a thing or two.   Here’s what they’re talking about:   Why Jeff believes employment is riskier than entrepreneurship Explanation of the time-money trade and why it might sabotage your growth Learning to become comfortable with risk How self-esteem plays a part in your success (or failure) The pitfalls of people pleasing in business   Success doesn’t come from learning how to create the perfect offer or the perfect Facebook Ad. It comes from investing in skills and personal development needed in order to grow not only your bottom line but also your confidence.   To get your copy of Unlock Your Potential, Jeff Lerner’s new book, click here. And if you want to check out Jeff’s podcast, Unlock Your Potential, on Apple Podcast or Spotify: Click here to listen. Visit jefflernerofficial.com to learn more about Jeff and growing a business in the modern world.   Looking for a way to maximize your sales this upcoming holiday season? Then now is the perfect time to download your copy of Kristen’s new Monetize and Maximize Holiday Guide. Inside you’ll find simple and effective strategies designed to turn the last quarter of the year into your best. Click here to buy now.   Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question   Connect with Kristen:   If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com   Do you have a business full of customers and almost no builders? You're in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.