Here’s what we’re talking about in this episode: Debra’s first steps into boutique fitness and how her passion for the industry started  What happened when her passion evolved into her profession  The lesson Debra learned on false starts for clients and the way that led to her launching Row House How to approach digging deep into your client avatar and setting the stage for a strong brand  Some of the biggest things Debra has learned since she started her very first studio  Why she chose franchising as the path for her business with so many different options available  Deb’s tips to help you get into the minds of your consumer  Her thoughts on embracing all users or sub-avatars A prediction on what is to come for our industry in 2023 LINKS: https://www.linkedin.com/in/debrastrougo/ https://www.therowhouse.com/ https://connectedhealthandfitness.com/