Are you looking for marketing that will help you save time, money, and energy? Then look no further as Penny Zenker interviews the creator of The World’s Best Buyer Persona ® System, Stormie Andrews. In this episode, Stormie takes us deep into his book that spun a system that helps to identify how your customers’ think so you can reach out and relate to them better and offer the best help you can offer through your business. Stormie details how we can get clear on defining our best persona, providing the questions we need to answer to know who best we can serve. More often, some of the best businesses create products and services that are more beneficial to customers. So join Stormie in this talk as he shows you how to create your best buyer persona.Love the show? Subscribe, rate, review, and share! https://pennyzenker360.com/positive-productivity-podcast/