Is making it easier for you, making it harder for your customers?Have you ever been a customer where you encountered a store or business’ policy that just made you scratch your head? Too often companies do things that make things easier for them and their employees, without realizing that they’re making it harder for the most important people… their customers. Are you doing that?Listen to this new, 8-minute episode to see if you have rules or policies that need to be reevaluated, so you can reduce the friction for your couples and clients.My new book: “Stop Selling and Help Them Buy Weddings & Events” is out now!It’s the book you helped me write, by asking for things that weren’t already in my other books. Get your copies today!Paperback: