Luke Carlson is the founder and CEO of Discover Strength whose personal training facilities are among the highest volume/revenue training facilities in the U.S. Luke is a sought after speaker to businesses and leaders in a variety of industries. Luke is an ACSM Certified Exercise Physiologist and has a BS Bachelor of Science and MS Master of Science in Kinesiology from the University of Minnesota. During today's show, you will learn: The importance of having a clear core purpose and core values for your business Why it is so important to understand what truly makes you different as a club. He outlines an exercise to do, before, you do any marketing for your business What that means to promise – and deliver - five star customer service Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook