Let’s tackle this impressive-sounding term and science so your exercise prescriptions are on point!  Your Health Coaching certification and your Group Fitness training don’t cover it. Your personal training certification doesn’t.  The “minimum viable information a fitness or health professional needs to enter the field” is not enough for your support of women. Let alone women in menopause, the most significant disruptive period of her life (pun intended).  So this episode aims to give you the insights about what it is and how and why it’s important.  Responses in groups range from, “every woman is different” to “something is better than nothing” and these comments come from both our consumer members and our health and fitness professionals.  This information provided exclusively on the She Means Fitness Business podcast is intended for health and fitness professionals to grow their business by enhancing awareness of strategies for coaching midlife women, marketing to midlife women who are looking for support, and for coaching midlife women in a way that helps them most, and helps you grow a thriving business - as a midlife women - given most of our audience though not all are themselves midlifers.  The second step we offer helps women go from earning a sporadic income to increasing their monthly income by at least $5000 a month so that they can make a reasonable living. Once someone goes through 90 days of coaching and training to reach that, there’s a level of sustainability and the focus becomes scaling. Some trainers and health coaches may feel this  is “success.” Most however, if they’re honest truly want a greater impact and influence and freedom in finances and time for themselves. That’s really phase 3.  You may be wondering, what’s step 1? That is the Flipping50 Menopause Fitness Specialist. If you’re not already well-versed in exercise endocrinology, this is the way to make sure you have answers when midlife clients have questions. You know what’s possible and within your scope and how to support and receive support from other allied health professionals.  Here I’ll discuss exercise endocrinology basics:  Definition (influence><)  Type of exercise  Timing of exercise  Exercise nutrition  Lifestyle habits influence on exercise endocrinology Resources:  Flipping50® Menopause Fitness Specialist: https://www.flippingfifty.com/specialist Marketing to Women: https://www.fitnessmarketingmastery.com/copywriting-course/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Other Episodes You Might Like: 3 Reasons and fixes Your Female Fitness Clients Aren’t Getting Results: https://www.fitnessmarketingmastery.com/female-fitness-clients/ 3 Fast Ways to Better Results for Female Training Clients: https://www.fitnessmarketingmastery.com/female-training-clients/ 7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With: https://www.fitnessmarketingmastery.com/be-a-personal-trainer/