Coaching menopause fitness clients? They aren’t going to respond the way men or younger women do. In this 3rd episode in the series I actually pull back a bit to look at the big picture, so you can see both perimenopause and postmenopausal need for modifications. What you do in Perimenopause vs postmenopausal may be quite different  During the menopause transition (2-5 years) women are at risk for accelerated loss of muscle and bone If a woman you work with went through the pandemic not lifting and was in this transition, the time to mitigate is now Despite her plea or goal to lose weight, get a body composition test and measure muscle in weight – regularly. Women will still default to weight… losing it being a success, not losing it is a failure. There’s no neutral for many. This takes talking and talking and talking.  They’re on their way to a smoother ride but not there yet when they hit that 12-month period-free moment. Many women have breakthrough bleeding Whether they choose or opt not for HRT, the recommendations for exercise & exercise nutrition are the same for women in menopause, that is, not for mice, men or young women  HRT is not the same across the board. Awareness of this and what to ask about HRT, bHRT will increase your personal knowledge of why your client may or may not be having success and support her (and increase your value) Estrogen (as well as progesterone and testosterone) drop with menopause, however a woman can be Estrogen Dominant due to multiple factors and you need to recognize them and adopt a fitness program that supports this. It’s not going to be HIIT and high intensity weight training EVEN if she is gaining weight and needing energy.  Sleep deprivation will interfere with any attempts toward exercise and or diet results. Gut health will interfere with muscle, bone, and brain benefits of exercise. Working knowledge of how to help and intake questions reflective of gut health are key to supporting individuals in menopause. Coaching Menopause Fitness Clients Is Rapidly Becoming a Niche There is a huge demand and a need to be approachable. Since 2018 we’ve educated hundreds of primarily female coaches and trainers with the Flipping50 Menopause Fitness Specialist. There’s a huge need for those who understand the science. Many have even their own frustrations – we’re not immune – so if this is you, you’re not alone! Don’t be afraid to be transparent. Talk about issues you’ve had. Mistakes you’ve made.  We’re looking for more trainers and health coaches to join our directory as more and more customers are seeking in real person menopause specialists. If you coach weight loss, athletes, overall health, and you want to be included in this group, I’ll share how to get started during Menopause Month in October and gain some huge perks as a results. You don’t have to have a perfect body to be a good menopause coach. You do want to have adequate experience coaching others in the niche you’re in or have solved a major problem for at least yourself. A proven track record or credentials make a difference. A title is not a qualification and too many coaches and trainers are finding out, as savvy clients become more educated themselves.  Resources:  Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/ Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Menopause Fitness Specialist™ Program:  https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/   Send an Email to support@flippingfifty.com if you want to learn more about the founding member’s rate for the Health & Well Pros mastermind. Other Episodes You Might Like:  5 Things to Know About Perimenopause Fitness Clients: https://www.fitnessmarketingmastery.com/perimenopause-fitness-clients/ 6 Things to Know About PostMenopause Fitness Clients: ​​https://www.fitnessmarketingmastery.com/postmenopause-fitness-cl