Today I'm giving you 9 things you should never do to lose fat.  Listen, being fat tells people more than you're a lazy f*ck who enjoys beer and sh*tty food. Being physically soft tells people you're mentally and emotionally soft.  It says you can't be trusted. It says you're undisciplined and have no self-control.  It says you're not an asset... You're a liability. And the responsibility falls on no one but you to change that. So press play, avoid these 9 things, and get to work on becoming the man you, your family, and the world needs you to be.  The one thing that will keep you fat, FOREVER. [9:10] Why cheat meals are bullsh*t (do this instead). [10:14] Most people make this mistake... And get nowhere. [14:03] Keep this ace up your sleeve. [23:05] You couldn't pay me enough to do this. [27:03] Don't fall victim to believing these myths. [28:17] You need this activity to optimize your hormones, performance, and fat loss. [30:33] Sponsors AG1: A high impact blend of a multivitamin, minerals, probiotics, and more to improve your gut health, immunity, and boost your energy and recovery. Go to drinkag1.com/jay to get yours today.  Epoch: The highest quality, grass fed whey isolate derived from the milk of Ireland dairy cows. What your body needs, without the bs. Go to yourepoch.com and use code JAY to save. Blokes: Every man over 40 should be getting full-panel blood work done every 6 months to maximize health and performance. Go to blokes.co/jay to get started today.