35 min listen
A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]
A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]
ratings:
Length:
26 minutes
Released:
Jun 29, 2023
Format:
Podcast episode
Description
Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight
Released:
Jun 29, 2023
Format:
Podcast episode
Titles in the series (38)
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