55 min listen
Jonah Berger on Magic Words
ratings:
Length:
41 minutes
Released:
Jun 23, 2023
Format:
Podcast episode
Description
We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to resonate better with your audience? Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts. He reveals the story behind his latest book, ‘Magic Words’, how words can build trust, community and influence and why anybody can become a better writer. Plus, he tells us the hidden benefits of asking questions and why it’s essential to understand audience behaviors. In This Episode: 0:00 – Introduction 5:25 – Jonah describes his new book 7:11 – Why did he write this book? 9:56 – Understanding the impact of magic words 13:00 – What language does 15:03 – Identity and agency 20:58 – Defining ‘magic words’ 23:49 – Jonah’s favorite category in his framework 30:21 – Asking the right questions 34:08 – Using magic words to approach challenging topics 37:36 – Jonah’s final two 39:56 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit Jonah’s website Connect with Jonah on LinkedIn Follow Jonah on Twitter Buy Jonah’s book, ‘Magic Words’ on Amazon Register for Jonah’s SPEACC framework Previous episodes featuring Jonah Berger Contagion, Social Media, and Why Things Catch On (2013) How Influence Can Make or Break Your Brand (2016) Psychology Shows Why Social Media Often Fails (2020) Visit SocialPros.com for more insights from your favorite social media marketers.
Released:
Jun 23, 2023
Format:
Podcast episode
Titles in the series (100)
The 3 Social Media Lessons of 2013 – And What’s In Store for 2014: This week, we have a very specialYear in Reviewepisode ofSocial Pros. Jay, Jeffrey, Zena, andJess Ostroffdiscuss content, collaboration, free lunches, predictions for 2014, predictions for ... by Social Pros Podcast