You wouldn’t necessarily think much about the sewerage system that runs beneath your feet, or that a sewer district could be a powerhouse of engagement on social.   But this week’s Social Pros guest, John Gonzalez, Communications Manager at Northeast Ohio Regional Sewer District, is using personality to build strong human connections.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  Full Episode Details   If you’re not following Northeast Ohio Regional Sewer District on Twitter, you’re missing a trick. The organization has a following of over 35,000, which has grown through its unique and hilarious social approach.   We had to invite their Communications Manager, John Gonzalez, onto Social Pros to hear his top tips and tricks.  John explains the challenges he has faced in making a sewer district exciting on social and discusses how his job plays out day-to-day.  Plus, he reveals top tips on building human connection through adding personality to your content and staying on top of trends. If you’re looking to grow a unique, relatable brand on social, you’re in the right place.  In This Episode:  4:23 – Introducing John Gonzalez  5:40 – What is Northeast Ohio Regional Sewer District?  6:30 – John outlines his role  8:39 – How John stays ‘human’ on social  12:09 – Cultivating and nurturing a community of active followers  14:53 – Earning leaders’ trust for a unique social approach  17:45 – Gaining freedom and creativity for social  22:39 – John’s content creation process  25:35 – Did John always use Twitter?  26:45 – Does John ever switch off?!  27:56 – How NE Ohio Regional Sewer District approach other platforms?  30:14 – Creating social content without expectation  33:00 – John explains his campaign  39:23 – John Gonzalez’s top tip for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with John on LinkedIn  Follow John on Twitter  Northeast Ohio Regional Sewer District website   Visit SocialPros.com for more insights from your favorite social media marketers.