Flawlessly Launching Businesses– Publish. Promote. Profit. with Rob Kosberg Episode 096 Eric MaassRecently retired as Senior Director at Medtronic, Eric Maass helped lead and accelerate the DFSS / DRM program for Medtronic, and was recognized with Medtronic's Star of Excellence Award and as a Technical Fellow.Dr. Maass has more than forty years of experience, ranging from research and development through manufacturing, to director of operations for a $160 million business and director of design and systems engineering for Motorola's RF Products Division.Listen to this informative Publish. Promote. Profit. episode with Eric Maass about flawlessly launching businesses.Here are some of the beneficial topics covered on this week’s show:- Why you must have a target audience when you’re writing a book.- How you must have clients who believe in your expertise before writing a book.- How writing a book can lead to the right speaking engagements.- Why having a book proves your worth to your readers.- How you can use your book to generate large amounts of money.Connect with Eric:Links Mentioned:flawlesslaunches.comGuest Contact Info:Facebookfacebook.com/SixSigmaExpertsLinkedInlinkedin.com/in/eric-maass-9304a3Connect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices