Shep Hyken talks with Bill Cates, recognized as one of the world's authorities on referral selling. In this episode of Amazing Business Radio, Bill Cates talks about how customer loyalty at one level is about repeat business, but on a higher level is about the customer's willingness to recommend others to your business. Repeat business gives you incremental growth while referrals can give you exponential growth. Bill gives us examples from all types of businesses from all types of industries as well as how to create the system to help you build referrals from your most loyal customers.
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