Shep Hyken talks with Gregg Lederman, CEO of Brand Integrity and author of "Engaged! Outbehave Your Competition to Create Customers for Life." Gregg gives us ideas on living your brand, how to create motivated and committed employees, what makes a trusted leader and more. He shares a powerful concept he calls the One Minute Reminder, which has literally transformed corporate cultures and created engaged employees. This is Amazing Business Radio at its best!
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