What’s the best way to drive franchise growth in the senior healthcare industry?  According to Brightstar Care CEO Shelly Sun, it’s paying the best people the best salary possible, encouraging accreditation across all locations to ensure franchise consistency, and aggressive nationwide marketing tactics.   Shelly talks with The Wolf about her top components for a scalable franchise model, the challenges and lessons she’s learned from staying 20% company-owned, and the coming obstacles the home healthcare industry will face as the Baby Boomer generation ages.   Shelly's passion for providing quality care and her strategic mindset for driving brand growth make for an inspiring interview you won’t want to miss.  0:00 Intro4:28 Brightstar Components10:40 Stepping Stones to Evolution19:41 National Accounts Program22:54 Early Lessons30:03 Not Selling Out36:20 Aging Baby Boomers41:58 Contact Us Follow Brightstar Care:  https://www.brightstarfranchise.comhttps://www.brightstarcare.com    Follow Shelly:  LinkedIn: https://www.linkedin.com/in/brightstarshellysun/   Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.  Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees? Visit Harri.com to learn more. If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.  Thank you so much! Check out The Wolf’s newsletter. Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf