In this episode of Chasing the Insights, I talk to leadership guru Jim Rafferty. Jim talks to us about the need for empathetic leadership. Jim Rafferty is a marketing and communications consultant and Principal of JMRketing, LLC, in Baltimore, Maryland where he resides. A former radio announcer and program director, Jim now puts three decades of marketing experience to work helping businesses communicate better, writing in a conversational and entertaining style. He's also a former Boy Scout leader, the story of which serves as the catalyst for Leader by Accident.