It’s easy to focus on your next presentation based on the occasion, especially when you have customized it for a specific audience. Today Darren and Mark offer advice on thinking about the future value of your presentation. Speech contestants often prepare for a specific contest, then set the speech aside. Mark and Darren explore ways to extend your speech’s shelf life, modify the format, and reach broader audiences. SNIPPETS: • Think and act today for the future • Ask: “What other audience needs to hear this message?” • Make adjustments immediately when you think of them • Resolve to evolve • Expand your audience demographic • Convert you message into a different format • Look for additional messages in your content • Think, “The NEXT time I give this speech, I will…”