Thorough research is an invaluable part of preparing unforgettable presentations. There are myriad ways to access information, and so much information from which to glean. Where do I look? How much should I use? How can I verify? Darren and Mark discuss these questions with…and get answer from…researcher/author/speaker Vince Antonucci and comedy writer/TV producer Chris McGuire. Their perspective on effective research will help you to prepare your unforgettable presentation.   SNIPPETS: • Dig deeper into your subject   • Look for compelling and unique information   • Put in the extra work   • Use AI tools   • Use ‘old-fashioned’ tools; search and read.   • The more you learn, the better your chances of finding critical content                                             • Ask: “What generates an emotional response?”   • Test research results on small audiences to gauge emotional reactions   • Research for customization; learn from The Barenaked Ladies   • Use the ‘Registration Desk Principle;’ find what bugs everyone