The story is arguably a presenter’s most potent tool. While it’s important to tell stories well, it is equally…if not significantly more important to transport your audience into the story. As Mark and Darren explain today, the key is to have CONGRUENT CHARACTERS, whose emotions are congruent with the emotion that they feel in the story. They share why many presenters fall short in this area and offer solid suggestions for using body language for greater emotional impact.   SNIPPETS: • Let your audience feel the emotion of the characters   • Don’t elicit confusion   • In your script add ‘before’ and ‘after’ emotions in parentheses   • Your eyes should change when the emotion changes   • Emotional shifts are unclear without a character’s baseline emotion   • Leave your emotional baseline when you embody a character                                             • Record video, playback muted, ask a friend to identify the emotion   • Be congruent to connect