Mark and Darren have oft said that the first step to an unforgettable presentation is A CLEAR MESSAGE, but what is Step #2? In this episode they describe your Foundational Phrase and explain how a well-crafted Foundational Phrase can make your presentation unforgettable. SNIPPETS: • Create a Foundational Phrase to make your message memorable • It should be rhythmic • 10 words or fewer are easier to remember • A well-crafted Foundational Phrase has weight and influence • It should run like thread throughout your presentation • It can be rhyming or alliterative • Connect your Foundational Phrase to your message • Brainstorm with a friend to craft each other’s Foundational Phrase