“To be unforgettable, you must have calluses on your head and your hands.” So says Dr. Jeff Magee, one of the world’s foremost leadership and marketing strategists. In a brutally honest conversation with Mark and Darren, Dr. Magee opens his treasure trove of wisdom and passionately reinforces the value of solid content.   SNIPPETS: • People pay for your wisdom   • Make sure your content stands up   • What are your calluses on your head and your hands?   • Play the student                                             • Ask: “How can I become better?”   • Knowledge isn’t enough; learn the craft of rhetoric and speaking   • Your presentations come from your history; search your mind’s archives   • How will your audience be different on Monday morning?                                             • Make time to think   • Provide content that meets people where they are mentally