You may one day be interviewed on television, and you may have only 3-5 minutes to deliver your message. How can you be effective in such a short time? Darren plays clips from one of his recent TV interviews as he and Mark discuss the importance of ‘soundbites’. They also provide tips on how to prepare for a television interview, and how to make the interview experience unforgettable…for the interviewer, for you, and for your audience. Prepare by timing your answers to interviewer questions Edit your content into sound bites Give short and succinct answers which include your soundbites Edify your interviewer Audiences will ‘vote’ for your best sound bites Use your soundbites at the ends of sentences, as ‘Punch Phrases’ Prove your interviewer with ‘B Roll’ footage and other visuals Collaborate with your interviewer to tell a story together Be conversational Be entertaining