It’s no secret that telling stories is the single most powerful tool you can have in your speaking and marketing. But not all stories are created equal.  There are some that are simply a series of events pulled together into a narrative arc that certainly meet the definition of a ‘story’.  And then, there are the others …  … the stories that get into your head and your heart and cause you to feel something… maybe anger, hope or laughter. And that makes you want to share them, and then that story becomes your story.  So, what is it that sets these two types of stories apart? Emotion.  Emotional stories win attention, keep your audience GLUED, and take  them on a journey, but the big question is how do you make a story emotional?   That’s what you’ll discover in this episode!   Enjoy! What you’ll learn: The tools of emotion Where you should use them How to turn emotion into a burning platform for action Why you should lead with emotion How you can create emotion even when the subject matter seems very dry. And lots more!! Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: UNICEF UKRAINE AID RED CROSS UKRAINE AID Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership https://www.saraharcher.co.uk https://www.ratethispodcast.com/tsc   Thanks for listening!   To share your thoughts:                                                    leave a comment below.  Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.