I see so many people with a great story to tell and an important message to share getting deflated and frustrated after their talks.  Even after people in the audience come up after and say… “that was so inspirational … thank you”  They get upset and frustrated because despite being inspired, no-one takes action.  And when that happens it leads to the inevitable question. What am I doing wrong?  The problem is that so many people confuse being ‘inspirational’ with being ‘motivational’. But being inspirational isn’t enough. Your talk also needs to create the desire in your audience to do something. Which is what ‘motivational’ actually means. And that’s what this show will help you to do.  Enjoy! What you’ll learn: The difference between inspirational and motivational. The three things you need to do to make a story motivational.  How you make a story matter to your audience. What levers you have to pull to get them into action. How you take an inspirational talk and make it motivational. Why you need a deep understanding of your audience to make this work. And more!! Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker Resources: UNICEF UKRAINE AID RED CROSS UKRAINE AID Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club Facebook Group The Speaking Club ‘Live’ Membership https://www.saraharcher.co.uk https://www.ratethispodcast.com/tsc Thanks for listening!   To share your thoughts:   Share this show on Twitter, Facebook or LinkedIn. To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)