64 min listen
Midlife Is Trending | Community Support And Our Role In The "Over 50" Brand Marketing Strategy | Empty Quester Founder, Donna Korren
Midlife Is Trending | Community Support And Our Role In The "Over 50" Brand Marketing Strategy | Empty Quester Founder, Donna Korren
ratings:
Length:
37 minutes
Released:
Dec 16, 2022
Format:
Podcast episode
Description
According to AARP, Americans age 50 and up contribute so much to the U.S. economy that they’d constitute the world’s third-largest economy if they were counted as their own country. This comes as no surprise to Donna Korren, former magazine executive, Ted X speaker, writer, and brand collaborator.Donna is with me to talk about how we as an "Over 50" demographic hold all of the cards when it comes to purchasing power, but may not realize it. We are all too worried about how to navigate this next chapter.She encourages us to embrace our empty nests and become an emptyquester, someone who decides to get on with getting on and do the work to find out who they are NOW and start working toward something new. And what better way to do that than in community with other like-minded women.And with our numbers, comes great power - she reports that the 50+ demographic is responsible for 56 cents of every dollar spent - 40% of gross domestic product. And brands are taking notice. Gone are the days of being told who we are by advertising and the media, it is time to self-represent and tell them who we are instead.Donna is a wonderful facilitator working with women to figure out their next chapter and you can find her and her "What's Next Workshop" at her website:https://emptyquester.com/Follow Donna on instagram: https://www.instagram.com/emptyquester/Facebook: https://www.facebook.com/emptyquesterEmail her at donna@emptyquester.comProage Magazine: https://theproagewoman.com/If you are ready to get from point A to point B in your health journey, you need to email me to help get your started. Email me at hello@lesleylmcshane.comThank you for listening! RATES and REVIEWS are ALWAYS Welcome! :)Come talk to me here:Find me on my Website:https://www.lesleylmcshane.comFREE: Midlife in Motion ROADMAP I want more details on the MIDLIFE IN MOTION program:I don't need details, I want IN in the MIDLIFE IN MOTION program:Schedule a Kickstarter Call to get your nutrition and fitness on track!Connect with me on Instagram:Get Redesigning Midlife Weekly Updates:Find your community at the private Redesigning Midlife Facebook Group:You Deserve It Notebook: Goal Tracker, Planner, ...
Released:
Dec 16, 2022
Format:
Podcast episode
Titles in the series (100)
Inspiration Series - Denise Everett by REDESIGNING MIDLIFE | Workout Motivation Over 50, Nutrition Facts, Health & Wellness, Fitness, Exercise Inspiration, Menopause Symptoms, Self-Care, Midlife Crisis