In this episode of Chasing the Insights, I talk to PR guru Cassandra Hili. Cassandra talks to us about the importance of PR for personal branding. Cassandra Hili, Head Rule-Breaker of Millennium Communications is a passionate, no bullshit, down-to-earth communicator who helps businesses around the globe connect the dots with an end-to-end approach, creating long-lasting relationships between brands and their key audiences to achieve sustainable success and true business value.