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601 - Value-based Pricing, Impactful SEO Techniques, and Creating Great Client Relationships with Brendan Hufford
601 - Value-based Pricing, Impactful SEO Techniques, and Creating Great Client Relationships with Brendan Hufford
ratings:
Length:
54 minutes
Released:
Jul 9, 2019
Format:
Podcast episode
Description
Today’s guest is Brendan Hufford. Brendan is a dad, husband, and entrepreneur, and has spent many years trying different things. With a background in education, he spent a decade as a teacher. On the side, he did product reviews for his website and blogs. Somewhere in there he also started a Brazilian Jiu Jitsu company, called OK! Kimonos, which he later sold.Brendan eventually realized he wasn’t headed in a direction he wanted to go. So he quit his job, sold his businesses, and began devoting more time to his newfound passion: SEO.He started doing freelance work and landed a day job as an SEO Director at Clique Studios. Through his websites, podcasts, YouTube channels and social media, Brendan has chronicled much of his journey, including his path into the world of SEO.One thing is certain, Brendan has done it all (multiple times!), and has a lot of insight about entrepreneurship, content creation, and how to create a life worth living.In this episode, Brendan talks specifically about SEO, pricing, client relationships, and what he’s learned along the way that has had the biggest impact.You can learn more about Brendan, his services, projects and courses, at his website BrendanHufford.com.“How do I price so I can get the work done, have enough margin for me, but also bring it back? I don’t want the most money out of them — I want as little money as possible so that the ROI is much bigger.” ~ Brendan HuffordIn this episode Brendan talked about:
How to price your services
How to find information with the highest impact
How to see red flags and avoid stressful client relationships
Full Show Notes and more resources Main Takeaways
When using value-based pricing, it’s important to look for techniques that require less time but produce more results overall. Getting rich isn’t the goal, but rather, increasing ROI through word of mouth, spread by happy clients.
Joining SEO communities is a great way to find mentors and helpful information from industry professionals and newcomers alike. But make sure to interact and engage with what you’re learning.
Finding clients that are a good fit can’t be overstated. Use a system to qualify new potential clients. No amount of money can make up for the constant stress that comes from incompatible client relationships.
Important Mentions in this Episode
Brendan on Youtube
ThinkTank
Brendan on Instagram
100 Days of SEO
Brendan’s Podcast - Entrepreneurs and Coffee
Brendan on Twitter
Brendan’s Website
How to price your services
How to find information with the highest impact
How to see red flags and avoid stressful client relationships
Full Show Notes and more resources Main Takeaways
When using value-based pricing, it’s important to look for techniques that require less time but produce more results overall. Getting rich isn’t the goal, but rather, increasing ROI through word of mouth, spread by happy clients.
Joining SEO communities is a great way to find mentors and helpful information from industry professionals and newcomers alike. But make sure to interact and engage with what you’re learning.
Finding clients that are a good fit can’t be overstated. Use a system to qualify new potential clients. No amount of money can make up for the constant stress that comes from incompatible client relationships.
Important Mentions in this Episode
Brendan on Youtube
ThinkTank
Brendan on Instagram
100 Days of SEO
Brendan’s Podcast - Entrepreneurs and Coffee
Brendan on Twitter
Brendan’s Website
Released:
Jul 9, 2019
Format:
Podcast episode
Titles in the series (100)
S01 E02-How to know if your leads will pay you: The normal concern of you as a freelancer is how to convert a lead into a client, right? Which really boils down to how do you know that the lead will pay your price. In this episode, you’ll learn that when you can really identify with the root cause of y by Live In The Feast