There are key times and reasons when you want (and NEED) to raise your rates. In this two-part episode series, I’m going to talk first in this episode about WHEN to raise your rates. I’ll give you three reasons and discuss each, with examples of what happens when I or other trainers I coach do it.  In the follow-up episode, I’ll talk about how including HOW MUCH! how often how to tell them And now… here’s when you need to Raise Your Rates! You’re attracting so many clients you can’t service them all and you have a waitlist. You’re not attracting any clients. You’re attracting clients who don’t do the work, are full of excuses, cancel frequently or ask to reschedule too often. Hey! First, Please Vote for Podcast Titles!!  fitnessmarketingmastery.com/vote  A word on residual effects of the pandemic A lot of good and smart trainers left the building during and in aftermath of the pandemic. I mean that in two ways. Many who were fed clients by a gym found they didn’t get fed anymore because members weren’t coming in. Those may have quit or been forced to find other work. Others left their common senses behind. They thought their knowledge, service, and transformation they offered wasn’t as valuable online through Zoom as if clients came in to see them physically. Really? If you help someone get in shape, lose weight, sleep better… does it matter how or where you are? I’ve talked to clients by phone or Skype from Italy or Trinidad, and Okinawa for a decade. I didn’t charge any less for it.  Then there are the trainers who felt suddenly they had to be DOING the exercise with their clients for it to matter. If you worked with a client one-on-one or in a group training, you wouldn’t do the workout with them (that’s group fitness, right? And that’s free!) so come back to your senses and be a teacher, a leader, and a coach. Scared to Raise Your Rates? The thought you raise your rates when the economy may be down, and clients aren’t coming to you the way they used to can be scary. If it doesn’t scare you a little, it’s probably not something you want to bother doing. More on that in the next episode when we talk about how much to raise your rates. Got a story about raising your rates to share? Drop it below the show notes (/raise-your-rates). Resources: Marketing to Women Copywriting Course      Other episodes you might like: Be sure to tune in for the next episode too (HOW to raise your rates) 4 More Better Fitness Marketing Tools| Say This Not That #306 How to Build Your Personal Brand in 2022 | Fitness & Health Coaches #302