Increase your fitness business now so that when more and more people are vaccinated, gain confidence, they have it in you. Push that re-entry up by weeks or months by being there, being transparent, and having conversations. Host Educational Zoom Classes             Active classes             Cooking classes             Q and A about the pandemic/safety/risk/rewards             Q and A about topic specific (make them want you) Host Lives on Facebook and Instagram Quick Tips for Energy or Specific Problem Solving                             Instead of “drink more water” make it HOW to do it, how to make it easier, tips and suggestions from trainers             Instead of “prioritize sleep” make it about HOW to do it, sleep hygiene tips that work, a a guided relaxation session Publish more content-rich articles that you share in email and social media than “posting to post” empty memes that go nowhere (especially not back to your website).   What Must Happen to Increase Your Fitness Business Now? Make them laugh My son, “Covid can’t get you sitting down.” Make them say, “I didn’t know that.” Most of our clients and customers think they know more than they do. They know what they were taught, but they haven’t stayed on top of science. And they capture bits and pieces of the media-interpretted studies. Be the liason for them. Make them say, “I’ve been doing that wrong” Without being teachy or preachy, you can lead them to you. Point out it’s not their fault if you’re pointing out mistakes. Let them know even you may have taught or believed that once, too. Make them feel like you’re on their side fighting a common enemy (no lectures or sermons). Be there for them. Invite their questions. Let them know you’re the fitness advocate they come to when they’re tempted to try something new.