22 min listen
GETTING MONET AND PICASSO TO PLAY NICELY TOGETHER
GETTING MONET AND PICASSO TO PLAY NICELY TOGETHER
ratings:
Length:
21 minutes
Released:
Aug 3, 2020
Format:
Podcast episode
Description
In this week's story, we continue with the Sales Integration theme but explore a Food & Beverage acquisition where despite best practice from the leadership team, a few Brand Managers attempted to throw post deal progress off the rails. And then just as this 'sabotage' arose, another culture war erupted in Marketing.This story outlines how strong leadership in the business recognised these as seperate challenges, and dealt with one of them swiftly but fairly, whilst turning the other issue into a significant advantage.
Released:
Aug 3, 2020
Format:
Podcast episode
Titles in the series (89)
THE IMPORTANCE OF SECURING AND PROTECTING IP by M&A STORIES - The Good, The Bad and The Ugly