Still on their Divestment journey, Robert and Toby discuss a business sale where initial bids from buyers were well below expectation. But by looking under the covers and digging for 'buried treasure', several areas of potential growth were identified that would be very attractive for future owners. That 'buried treasure (read well qualified and quantified opportunity) increased the attractiveness of the business and ended up attracting a 20% premium over expectations. Bottom line, 3 weeks of effort resulted in $25 Million increased value, so in this case digging for treasure and taking time to polish it certainly paid off.