We are back with an episode so good, that we had to REMIX. Welcome back to our guest and friend, Tony Ponturo! Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!!  Tony is also a master storyteller with lots to learn including these highlights:  
Cultivate relationships, it will serve you in many ways
Take risks, there are no rules, chart your own territory
Know your brand- where are you with trust, reliability, authenticity and value?
Don’t get caught in “Not invented here”
In negotiations, two huge things to figure out: 
What game are we playing 
Who is Don Corleone


Be a savant on asking questions
With your career, follow your passion, build foundation stones, don’t rush it
Human observation is data
Don’t stop learning!
Confidence in you
Here is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast#tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird  #nyu