Album 4 Track 10 – Richard White, CEO and Founder, FathomHey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. Join us as we talk about the following key takeaways: 
What do you feel emotionally connected to? Take that and pursue it.
Sometimes you have to 'ZIG' while others 'ZAG'
No matter the industry you are in, building relationships is key over burning bridges
Launching a business? Look at 1. Marketplace 2. Team 3. Product - in that order
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